Liam Donnelly Copywriter

I'm a collaborative, versatile copywriter with conceptual and craft skills developed at London's top agencies. Currently working as a solo creative at London agencies and consulting for a number of start up projects and good causes.

I’ve won numerous awards for my work in advertising, online content and integrated campaigns. These include a golden BTAA Arrow, two D&AD Wooden pencils ('in book'), a silver Campaign BIG award, DMA awards (two gold, a silver and a bronze) and a silver Campaign Direct award. I have also been involved in many multi-team campaigns that have won creative and effectiveness awards. 

My campaign thinking is broad, with over a decade at lead brand agencies and craft skills developed in a large variety of media working on integrated campaigns with a direct, digital or social element. 

I have significant sector experience in food, retail, confectionery and soft drinks, cars, technology, utilities and newspapers. My skills include long copy, humour and establishing brand tone of voice. I’m increasingly creating longer form online film ‘content’ and work that features real people. 

I have personal experience of the relative strengths and executional challenges of the following:

TV, including idents
Online film content, including entire YouTube channels
Social posting, planned and reactive
Radio
Out of home including special builds, bus media and stadium media
Digital outdoor, transvisions, concourse supersites, escalator panels
Online display advertising including takeovers
Big build websites, splash pages, microsites
Online games and shareable content
Snapchat filters
Press, including innovative formats and cover wraps
In-store and point of sale material
Experiential
Promotions
Direct response TV
Email, CRM
Direct mail, inserts and doordrops
Facebook apps and pages
Packaging, in-pack and on-pack
Product development
Owned media
Employee communications
Call centre scripts

The agencies I have worked at include; AMV BBDO,  CHI&Partners, Proximity London and Partners Andrews Aldridge.

I have created work in a wide range of media for a huge variety of brands including; Anchor, Argos, Axa PPP, Barnardos, Bentley, Big Yellow, BT, Bupa, Cancer Research UK, Carphone Warehouse, Currys PC World, Footlocker, Friends of the Earth, Heinz, Lexus, M&Ms, Mercedes-Benz, Pepsi, Sainsbury's, Starbucks, TalkTalk, The Telegraph, The Times and The Sunday Times, Uncle Ben's, Volkswagen, Whiskas and WWF.

When I'm not writing online film and integrated campaigns I keep fit and do good in London with GoodGym, cook surplus supermarket food to bring communities together with FoodCycle and am currently working with Boxing Futures to help them support more kids who can benefit from the discipline of training. I have attended the Edinburgh TV festival the last two years to get inspiration in the art of creating big, enduring ideas, formats and characters. I have also been in regular first aid training for the last four years with St Johns Ambulance.